Bagru and Sanganeri Prints: Heritage Fabrics in Modern Fashion
India’s textile heritage is a beautiful blend of colors, culture, and craftsmanship — and at its heart lie two timeless printing traditions: Bagru Print and Sanganeri Print. These centuries-old hand-block printing techniques from Rajasthan have not only survived the test of time but are now making a striking comeback in modern fashion.
At DMAASA, we believe in preserving these artistic legacies while reimagining them for today’s world of style, sustainability, and self-expression.
The Story Behind Bagru Print
The story of Bagru Print begins in a small town near Jaipur, Rajasthan. Here, the Chhipa community has been practicing this art form for over 300 years. Traditionally, artisans use natural dyes made from turmeric, indigo, pomegranate, and madder root to create earthy tones of red, black, and blue.
The process is slow, meditative, and entirely handmade — from washing and soaking the fabric in river water to sun-drying and block printing each motif. Every pattern tells a story — sometimes of nature, sometimes of life itself.
Today, Bagru’s rustic charm resonates with designers and wearers who value authenticity. From cotton dresses and hand-block printed bedsheets to bohemian scarves, Bagru prints embody the raw beauty of Rajasthan.
The Elegance of Sanganeri Print
A few miles away, the town of Sanganer paints a different picture — one of finesse and floral grace. Sanganeri Print is known for its delicate motifs, fine lines, and pastel color palette. Unlike Bagru’s earthy tones, Sanganeri artisans traditionally used bright and light backgrounds, often white, to highlight their detailed floral and paisley designs.
Sanganeri prints once adorned royal robes and exported textiles during the Mughal era. Today, they are seen in contemporary outfits, modern home décor, and luxury fashion collections across the world.
Heritage Meets Modern Fashion
In today’s era of fast fashion, there’s a growing desire to return to something more meaningful — and this is where heritage fabrics like Bagru and Sanganeri Prints shine.
Designers are blending these traditional hand-block prints with modern silhouettes, creating fusion wear that connects generations. A Bagru-printed wrap dress or a Sanganeri-printed co-ord set bridges tradition and trend beautifully.
At DMAASA, our artisans continue to use eco-friendly dyes and handcrafted blocks, ensuring that every piece carries a part of India’s textile soul. Each product is not just fabric — it’s a story of hands, heritage, and heart.
Why Choose Heritage Prints in Modern Fashion?
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Sustainable & Eco-Friendly – Natural dyes and handmade processes support slow fashion.
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Unique & Timeless – No two hand-block prints are ever the same.
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Cultural Connection – Wearing Bagru or Sanganeri is like carrying history with pride.
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Versatile Styling – Perfect for traditional wear, boho looks, or everyday elegance.
FAQs about Bagru and Sanganeri Prints – DMAASA Edition
Q1. What is the difference between Bagru and Sanganeri prints?
Bagru prints use darker shades on light backgrounds with natural dyes, giving a rustic look. Sanganeri prints, on the other hand, use fine floral patterns on white or pastel bases for a more elegant and delicate appearance.
Q2. Are Bagru and Sanganeri fabrics eco-friendly?
Yes! Both styles use natural dyes and organic cotton, making them sustainable and environmentally friendly — a perfect choice for conscious consumers.
Q3. How does DMAASA preserve traditional printing methods?
DMAASA works directly with local artisans from Bagru and Sanganer, ensuring authentic hand-block techniques are practiced while providing fair wages and modern market access.
Q4. Can I style Bagru or Sanganeri prints in modern outfits?
Absolutely. From printed skirts, shirts, and dresses to cushion covers and throws — these prints adapt beautifully to modern fashion aesthetics.
Q5. Where can I shop authentic Bagru and Sanganeri products?
Visit www.dmaasa.com to explore our exclusive hand-block printed fabrics, apparel, and home décor collection — all crafted with love and tradition.
Conclusion
Bagru and Sanganeri Prints are more than just fabrics — they’re stories woven into cloth. As we embrace sustainable and soulful fashion, these heritage prints remind us that beauty lies in the handmade, the imperfect, and the authentic.
At DMAASA, we’re proud to bring these timeless traditions into the modern wardrobe — one block, one print, one story at a time.

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